Learn How to Network Like a Pro

Learn to Network Like a Pro

You might prefer a sharp stick in the eye over an afternoon of networking, but in tough times, you can’t afford not to cultivate a healthy network.  The larger your circle, the better off you’ll be. 

    

A few tips:

• Think “What can I give to this?”  instead of “What can I get out of this?”.  when building a relationship.  A mutual exchange of information is key.  Keep in mind that networking should be genuine and real, build trust and relationships, and seeing how you can help others.
• Start small.  If the idea of approaching people you don’t know intimidates you, begin your networking efforts by seeking out familiar faces, such as relatives and friends.
• Say the persons name.  When you meet someone, use their name in the conversation.  Doing that makes the other person feel more comfortable, like you really know him/her and he/she knows you.
• Ask a question. Joining a group engaged in conversation can be awkward.  The best way to do so is to pose a questions to the group after getting the gist of the conversation.  For a shy person, it’s a much easier way to engade with the group rather than barging in with an opinion. 
• It’s never to late to start.  Begin with a list of all the people you know, even if you haven’t been in touch for years, suggests Liz Ryan of the Ask Liz Ryuan online discussion forum.  Then add former co-workers, college friends and parents of your children’s soccer buddies.
• Don’t assume everyone knows what you do.  You need to be able to tell a crisp, interesting story about you,  so people will think of you when a potential job hits their radar.
• Expand your network by joining a professional association,  alumni associations or a health club.  Take yourself outside your normal circle.  Visit as many groups as possible that spark your interest.
• Uncover areas of mutual interest with the people you’ve just met.  Perhaps the worst thing you can do is stick out your hand and say, “Hello, I am looking for prospects for my business”.  Make small talk about something you both may like.
• Build up good will by holding volunteer positions in organizations.  This is a great way to stay visible and give back to groups that have helped you.
• Become know as a powerful resource for others, when you are known as a strong resource, people remember to turn to you for suggestions, ideas, names of other people, etc.  This keeps you visible to them.
• The most obvious tip is to use online tools like LinkedIn and Facebook to convey a persona, but don’t use them as a crutch.  Face-to-face networking is still the way to seal a deal.